The DeniMania Upcycled collection re-imagined and re-designed by Liz Ogumbo offers a refreshing perspective on denim, encouraging us to rethink our relationship with this beloved fabric. In a world where sustainability is becoming increasingly important, upcycling presents a fantastic opportunity to extend the lifespan of our denim pieces while reducing the carbon footprint associated with denim production and consumption.
With denim's long history and never-ending highs, there is so much to love about her and yet so much concern around her existence. Denim production and disposal contributes to environmental pollution through Water Pollution, Chemical Contamination, Water Consumption, Energy Consumption, Waste Generation & Microfiber Pollution.
Addressing denim pollution necessitates sustainable practices which includes upcycling along with practicing any of our 5 R's (Reduce, Reuse, Recycle, Repair, Resell)
As a follow-up on our SA Fashion Week AW18 DeniMania collection, our Liz Ogumbo’s DeniMania Upcycled collection throws light on the denim industry across the globe, the environmental impacts of denim processing, and the major sustainability issues associated with the denim industry."
Featured in a Phoenix Rising series, ‘DeniMania,’ the upcycling touch push these denim pieces beyond imagination to create new fashion statements filled with my artistic signature flair inspired by our style-forward wardrobe. The Phoenix Rising: Denimania series highlights ‘everything upcycled denim' to sensitise all lifestyle and fashion lovers who love denim on the effect denim has on our environment and why as a consumer, you should focus on buying less denim and upcycling more of your already existing pieces for some environmental TLC."
Throughout the re-imagined DeniMania, you get to see abundant use of pearls, chains, beads, lace appliqués, embroidery, grafitti-inspo and fifty shades of denim representing the heart and soul of all things inexpressible chic.
While I flirt with a variety of different hints of prints, textures and prints, the collaboration of different shades, textures and styles to a new life through her unique styling detail, while highlighting different fashionable elements and incorporating into the upcycling process of these denim pieces.
From high-waisted front-slit layered skirts & dresses, slim tailored accessorised jeans, wide-leg trousers, denim gowns, victorian-inspired convertible bralettes for the day-to-day dames, classic fitted re-tailored cropped jackets and trench coats along with intricate convertible hand-beaded-body-Jewellery with juxtaposed textures from denim all make this re-imagined collection worthwhile.
By highlighting the versatility of denim and encouraging you to upcycle your existing denim pieces, I challenge you start making more sustainable fashion choices. Denimania Upcycled not only showcases the creative potential of upcycled denim but also raises awareness about the environmental impacts of traditional denim production processes.
In essence, the DeniMania Upcycled collection invites us all to reimagine denim not just as a fashion staple but as a canvas for creativity and sustainability. This is our wake-up call to embrace the potential of upcycling and give our denim a chance to live a longer, more meaningful life.
Let me show you how we can transform your boring denim pieces into chic and stylish wardrobe pieces.
Yours Fabulously,
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